Marketing
Services:
Siegel Web Development & Consulting, Inc. (SWDC) is a dedicated marketing services
provider. Our low overhead enables us to offer services
at rates that are second to none - affordable for all small
and medium size businesses. Furthermore, by utilizing only
those skill bases required to provide a solution, we can
manage our overheads more effectively. This provides a high
quality service at a very competitive price, and our clients
have the reassurance they are working with senior personnel
who understand their business.
To be
successful, your company MUST differentiate itself, and
your products, from all other competitors, thus obtaining
a unique position in the market place. Siegel Web Development
& Consulting, Inc. creates a unique and viable marketing
strategy to allow your company to stand out among all your
competitors! Our marketing efforts concentrate on the benefits
your prospect/client will receive from your business.
Siegel
Web Development & Consulting, Inc. provides customized
marketing campaigns, strategy consultation, branding, product
marketing, event planning, advertising, and public relations
- all with experienced creative marketing services. Whether
you’re looking to differentiate your company from
the rest, or generate more traffic, Siegel Web Development
& Consulting, Inc. will partner with you to help your
business grow.
Special
Event Marketing
Advertising
and Promotional Campaign Development
Direct Mail (creative concept and fulfillment)
Unique
Advertising Campaigns
Direct
Sales Support Service
Public
Relations/Press Releases
Marketing
Audits
Sales
Tools
Brochures
Customer
Retention Campaigns
Newsletters and eNewsletters
Yellow Page Advertising
Merchandising and Packaging
Trade Show Logistics and Support
Sales
Campaigns
Top
Ten Reasons You Should Outsource Your Marketing Services
From Siegel Web Development & Consulting, Inc.:
Free up non-capital resources
Gain access to executive marketing experience
Make
capital funds available
Reduce operating costs
Looking for cash infusion
Resources not available internally
Improve company focus
Share the risk
Marketing function difficult to manage
Increase market opportunities in a down-turn economy,
instead of waiting for the up-turn
Marketing
requires more expertise than most businesses typically have
on staff. Marketing experts can make a terrific contribution;
they also can be extremely expensive, since different departments
within the advertising agency must have touched a project
in order to develop billable charges. For example, a large
advertising agency may have account management, creative
services, traffic and distribution, PR or research, web
development, or senior partner review bill to ONE project...
yours.
PROMOTIONAL
AND EXECUTIONAL SERVICES
Special
Campaign Development:
Planning
and execution of customer awareness, sales, and other
promotional campaigns and events
Communications
and Collaterals:
Create
a Corporate and Product branding system, sales materials,
product / sales sheets, brochures, product demos
Public
Relations:
Create
press releases, news stories, or case studies placed
in media to give you a publicity edge
Advertising,
Promotions, Direct Mail, Website Planning and Design:
Planning
and execution; also, development of three-dimensional
mailings focused at specific targets; and, customer
retention and appreciation programs
Seminars
& Trade Shows:
Planning
and organizing
MARKETING
DEVELOPMENT
Marketing
Audit:
Helps
a business identify its most urgent marketing challenges.
It begins with a review of the business' marketing,
creative, and media platforms. Recommendations can then
be made to improve current strategies, or introduce
more effective activities.
Sounding
Board Services:
General
marketing consulting that offers problem solving and
idea generation activities
Marketing
Infrastructure:
Create
the marketing infrastructure, and all of the applicable
support processes
Product/Brand
Management:
Launch
new products and companies with a brand and product
management approach
BUSINESS
DEVELOPMENT
Strategic
Marketing Planning:
Create
a business and/or marketing plan – analysis of
marketing opportunities; development of marketing strategies;
competitor review, market segmentation and target marketing
strategy and plans for execution
Strategic
Growth Strategies:
Develop
cost-effective distribution strategies. For example,
create alliance partner programs, sales strategies,
market development campaigns, etc.
Why
Outsource Your Marketing Services?
Unsurpassed service - at a uniquely affordable price.
We will provide you a level of expertise that no other
full-service marketing organization can provide with all
their internal resources and associated overheads. You
receive 20+ years of Corporate and Marketing experience,
with NO overhead.
We
personally develop and implement your marketing functions
with you. This will enable your company to achieve more
without adding incremental fixed overheads.
We
do not build the cost of overheads into our services: a
real benefit to our customers and clients. Our fees are
a straight hourly rate, or project-based.
You
will have the opportunity to use an external resource as
a sounding board for new ideas in the areas of strategic
growth, new products and services, etc. We offer you the
promotions management approach of managing your product/service
portfolio.
Even
if you have an existing marketing function, you can use
our corporate experience by incrementally supplementing
the support we can provide.
The
economy is cyclical, and it’s a mistake to stop marketing.
Spend your marketing monies wisely by preparing to emerge
stronger when the downturn ends.
Building
Total Brand Identity: If
you do not have a branding system for your products and services
… you should. We can develop brand icons, logos, naming
conventions, product and service extensions, and brand awareness
for you quickly and efficiently. This will help you drive
your brand awareness campaigns when creating opportunity for
the sales function.
Total
Brand Identity equals the sum of...
Brand
Name - drives all of the marketing functions
Logo/Graphic
System
Brand
Positioning
Selling
Strategies (Price)
Product
and Service Performance
Promotion
- consider targeted three-dimensional mailings for customer
awareness, customer retention, and new market development
Marketing
Communications (collateral, direct mail, print, PR, website,
trade shows)
Productize
your product and service portfolio by...
Defining
each product and service
Creating
the INCENTIVE for your customers to buy – You cannot
create the NEED to buy.
Implementing
the 4 P’s of Marketing
Clearly
articulating the product’s message and its deliverable
benefits to your customers and targets
We believe
that brand identity requires speaking to the target with one
voice - consistently. To achieve this, we can analyze all
points of contact your target has with your brand to ensure
all communications are integrated and have the same brand
message, look, feel, personality, and tone. We refer to this
methodology as building total brand identity.
If you
do not have a branding system, that is, customer awareness
around your company’s name (brand equity), product and
service brand names, or defined deliverables that targets
understand, we can create them with you ... in a controlled
pace or rollout.
We have
managed numerous different branding campaigns for businesses
throughout the country with an 80%
success rate. Contact
us today for more information!
A clearly
defined branding system for Company, products, and services
Creative
icons and logos
Allowing
for product extensions under one brand umbrella
Supportive
collateral: brochures and sales sheets
Corporate
websites
Contact
us today for additional samples of advertising and other
outsourced marketing services we have successfully completed
for our clients.
